Cebu Pacific is expanding its use of artificial intelligence across internal operations after reporting shorter turnaround times for legal, engineering and project-management work using ChatGPT Enterprise.
The airline worked with Thinking Machines Data Science to identify workflows where generative AI could be used in day-to-day operations. Thinking Machines said the work focused on tying ChatGPT use to specific tasks and measuring business outcomes.
Cebu Pacific says average legal contract review time fell from 2.5 hours to around 1.2 hours. Project intake and triage, meanwhile, went from about five days to one day, while requiring roughly 80% less manual review effort.
Engineering reference searches that previously took 10 to 15 minutes can now be completed in under 10 seconds, according to figures released by the companies.
The airline also reported that 86% of surveyed users said AI supported more than one-third of their daily work following the implementation program. The figures are company-reported productivity measurements and have not been independently verified.
“At Cebu Pacific, we see AI as a practical way to make every customer’s journey simpler and our operations more reliable,” Chief Digital and Technology Officer Fabricio Ibáñez said.
“It helps our people solve problems faster, make better decisions, and focus on higher-value work,” he added.
The ChatGPT program is not Cebu Pacific’s first use of AI.
The airline relaunched its Charlie virtual assistant in 2023 with AI-powered automated responses across its website, mobile app and Facebook Messenger. In 2025, Cebu Pacific partnered with customer-service technology company Ada to upgrade Charlie into a generative AI agent capable of handling inquiries including bookings, itinerary changes and travel-document requirements.
AI and machine learning have also reached other parts of the airline’s operations. Cebu Pacific signed up for Lufthansa Systems’ NetLine platform in 2025, whose crew-management component uses machine learning and high-speed optimization for rostering and resource planning.
The carrier has also used OpenAirlines’ SkyBreathe platform since 2016 to analyze flight data and identify fuel-efficiency opportunities. OpenAirlines describes the software as combining big-data analytics and AI.
Cebu Pacific’s latest program with Thinking Machines broadens that use into general enterprise workflows. Governance and evaluation requirements are applied according to the risks involved in each use case, while business teams participate in developing and testing the workflows.
The airline plans to expand ChatGPT-enabled work and develop additional solutions using OpenAI APIs. It is also exploring agentic AI applications connected to enterprise data and systems.